allows them to define parameters related to ranking, content, visual treatments, and more, ensuring a personalized and tailored experience for users.Īnother essential component of Spotify's solution is the Experimentation Platform, which enables releasing configurations created using Home Config into production and speeding-up the experimentation process. Goyle describes it like a configuration-as-service tool, making it simple for technical as well as non-tech users to create personalized experiences to test out: One such tool is dubbed Home Config and is aimed at allowing developers and testers to fine-tune personalization strategies. Home experiments focus on pushing the boundaries of personalization, exploring innovative ways to tailor content and programming strategies.Īt Spotify's scale, it makes sense to develop custom tools to improve the efficiency of online experiments, especially A/B testing.
To accomplish running experiments at such scale, Spotify uses a number of different tools, explains Spotify product manager Nik Goyle.Īt Spotify, our Home serves as a personalized surface where users retrieve familiar content and discover new content tailored to their preferences. Spotify runs more than 250 online experiments annually on its Spotify Home platform, which are used by dozen of different teams.
